Yevheniia Kovalenko-Marchenkova
- Articles 1 Article
- Views 168 Views
D. in Economics, Associate Professor
Grigol Robakidze University
0171, 1 Berbuki Str., Tbilisi, Georgia
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Conversion funnels as sales and marketing instruments
buyer; purchase decision; conversion funnel; AIDA model; content; e-commerce
https://doi.org/10.31733/2786-491X-2023-1-145-151