Olena Galushko

Master of Economics, Master of Computer Science, Senior Lecturer

Prydniprovska State Academy of Civil Engineering and Architecture

All articles

Olena Galushko, Yevheniia Kovalenko-Marchenkova, Murtaz Kvirkvaia

buyer; purchase decision; conversion funnel; AIDA model; content; e-commerce

https://doi.org/10.31733/2786-491X-2023-1-145-151

Olena Galushko, Yevheniia Kovalenko-Marchenkova, Nataliia Chernova, Ghenadie Ciobanu

anti-crisis marketing; industrial marketing; B2B and B2G marketing; railway engineering enterprises; crisis; benchmarking

https://doi.org/10.63341/2786-491X-2024-1-113-121