Murtaz Kvirkvaia
- Articles 1 Article
- Views 237 Views
PhD in Economics, Associate Professor
Grigol Robakidze University
0160, 6 Gano Bagrationi Str., Tbilisi, Georgia
All articles
Conversion funnels as sales and marketing instruments
buyer; purchase decision; conversion funnel; AIDA model; content; e-commerce
https://doi.org/10.31733/2786-491X-2023-1-145-151