Nowdays the formation of integrated corporate structures in Ukraine can become one of the tools to counter foreign competitors, the creation of large export-oriented structures that can make investments in enterprises of related industries in order to guarantee their supply of raw materials, sales of products, filling the domestic market with domestic products; consolidation of financial resources of enterprises, stabilization, social condition in the regions of economic presence of companies in view of the creation of new jobs, increase of the tax base through loading of existing and deployment of new productions of their capitalization. The study of integration processes, their nature, and economic significance made it possible to generalize theoretical definitions of the very essence of integration and its types, to emphasize that in the conditions of modern economic development, one of the forms of integration development is the creation of integrated corporate structures. Integrated corporate structures are an effective form of consolidation of investment resources, knowledge-intensive technologies and production capital, that is, they are the most optimal organizational form of implementing the innovation process. Considering the purpose of this article is the study of the current problems of the innovative development of corporate-integrated structures in the system of activation of the organizational resource of marketing management and the determination of ways to solve them. To achieve the goal, the methods of analysis and synthesis, induction and deduction, comparison, classification, system approach, statistical analysis, structural and logical generalization were used. The article studies and summarizes the global experience of corporate management. The Polish practice of successful operation of integrated corporate structures is considered. A statistical analysis of the activities of joint-stock companies in Ukraine was performed. The problematic state of the innovative development of corporate structures of Ukraine is considered and ways to eliminate it are determined. Peculiarities, factors, organizational forms, models, types of scientific, technical and innovative activities of corporate structures in Ukraine were studied. The organizational design of the company is proposed, which is aimed at attracting organizational resources. The priority areas of innovative development of corporate-integrated structures in Ukraine have been determined
Innovative activity of corporate-integrated structures in the system of activation of organizational resources of marketing management
Abstract
Keywords
corporate integration; corporate integration processes; corporate management; integrated corporate structures; innovative development; innovative activity; marketing management, organizational resource, world experience, Polish practice
[1] Abdekhoda, M., & Dehnad, A. (2023). Effective organizational factors in adopting e-Learning in education: Extracting determinants and frameworks. Journal of E-Learning and Knowledge Society, 19(4), 1-8. doi: 10.20368/1971-8829/1135669.
[2] Ambroziak, Ł., Kopiński, D., Maj, M., Markiewicz, J., Sierocińska, K., & Strzelecki, J. (2023). The new face of global trade. Are we dealing with reshoring?. Warsaw: Polish Economic Institute.
[3] Andersen, T., & Bering, S. (2023). Integrating distribution, sales, and services in manufacturing: A comparative case study. International Journal of Operations and Production Management, 43(10), 1489-1519. doi: 10.1108/IJOPM-03-2022-0198
[4] Bajolle, E., Godé, C., & Fabbe-Costes, N. (2023). Toward comprehensive IS project alignment: The case of enterprise resource planning deployment within a logistics service provider. In Theoretical and conceptual frameworks in ict research (pp. 155-186). Hershey: IGI Global. doi: 10.4018/978-1-7998-9687-6.ch008
[5] Banihashemi, S., Khalilzadeh, M., & Pamukar, D. (2023). Analysis of the organizational knowledge management system of nurse education centers with hybrid Fuzzy DEMATEL-network DEA method. International Journal of Knowledge-Based and Intelligent Engineering Systems, 27(4), 395-406. doi: 10.3233/KES-230458
[6] Błędowska, J., Gaweł, E., Hałka, A., Kupc, M., & Wyroba, K. (2023). Foreign direct investment in Poland and Polish direct investment abroad in 2021. Warsaw: Narodowy Bank Polski.
[7] Ceesay, A. (2023). Multifactor method of design of an effective corporate culture. In Leadership strategies for effective diversity management (pp. 20-412). Hershey: IGI Global. https://doi.org/10.4018/979-8-3693-1022-9.ch002
[8] Chernov, S. (2007). Effective organizational structures in the management of programs for the development of knowledge-intensive enterprises: Author’s abstract of thesis; Specialty 05.13.22 – Project and Program Management. Mykolaiv.
[9] Fedulova, L. (2007). Corporate structures in the national innovation system. Kyiv: UkrINTEI Publishing House.
[10] Hariyani, D., Mishra, S., & Sharma, M. (2023). A descriptive statistical analysis of barriers to the adoption of integrated sustainable-green-lean-six sigma-agile manufacturing system (ISGLSAMS) in Indian manufacturing industries. Benchmarking, 30(8), 2705-2733. doi: 10.1108/BIJ-11-2021-0701.
[11] Hutsaliuk, O. (2017a). Innovative component in managing the effectiveness of integration transformations of corporate enterprises. Bulletin of Odessa National University. Series: Economics, 22(10(63), 102-108.
[12] Hutsaliuk, O. (2017b). Dynamic substantiation of the integration strategy of corporate development. Development Economics, 4(84), 67-74.
[13] Hutsaliuk, O. (2017c). Integration basis of management of competitive positioning of corporate enterprises. Business Navigator, 4-1(43), 136-142.
[14] Iaremenko, L., Makarchuk, I., Perchuk, O., & Avdalian, K. (2021). Mergers of enterprises and their impact on the accounting and reporting system. Ahrosvit, 16, 52-61. doi: 10.32702/2306-6792.2021.16.52.
[15] Khaustova, V., & Trushkina, N. (2022). Theoretical approaches to defining the concept of “network structure”. Business Inform, 8, 12-19. doi: 10.32983/2222-4459-2022-8-12-19.
[16] Kosata, I. (2015). Role of the integrated business structures in the economies of the world’s leading countries and Ukraine. Business Inform, 10, 52-56.
[17] Kyzym, M., Pylypenko, A., & Yaldin, I. (2007). Management of the creation and development of an outstanding corporation. Kharkiv: INZHEK.
[18] Liashenko, V., Ivanov, S., & Trushkina, N. (2021). A conceptual approach to forming a transport and logistics cluster as a component of the region’s innovative infrastructure (on the example of Prydniprovsky Economic Region of Ukraine). Virtual Economics, 4(1), 19-53. doi: 10.34021/ve.2021.04.01(2).
[19] Lie, E. (2023). Applied corporate risk and liquidity management. Oxford: Oxford University Press. doi: 10.1093/oso/9780197664995.001.0001.
[20] Lutsyshina, E. (2019). State of integration processes of development of enterprises in the economy of Ukraine. Business Inform, 3, 247-254. doi: 10.32983/2222-4459-2019-3-247-254
[21] Pidorycheva, I., & Trushkina, N. (2021). Development of scientific-educational and scientific-technical cooperation between the European Union and Ukraine: Results of an expert survey. Economics & Education, 6(3), 6-17. doi: 10.30525/2500-946X/2021-3-1
[22] Rodionova, I. (2017). The World Experience Using of a Corporate Management of Industrial Enterprises. Economy and Society, 12, 319-323.
[23] Shatska, Z. (2019). Integration forms of business structures in the world economic system. Efektyvna Ekonomika. doi: 10.32702/2307-2105-2019.10.45.
[24] Shidpour, H., Shidpour, M., & Tirkolaee, E. (2023). A multi-phase decision-making approach for supplier selection and order allocation with corporate social responsibility. Applied Soft Computing, 149, 1109-1146. doi: 10.1016/j.asoc.2023.110946.
[25] State Statistics Service of Ukraine. (2021). The number of legal entities by organizational and legal forms of business. Retrieved from https://ukrstat.gov.ua/edrpoy/ukr/EDRPU_2021/ks_opfg/arh_ks_opfg_21.htm.
[26] Velte, P. (2023). Sustainable institutional investors, corporate sustainability performance, and corporate tax avoidance: Empirical evidence for the European capital market. Corporate Social Responsibility and Environmental Management, 30(5), 2406-2418. doi: 10.1002/csr.2492.
[27] Vlasenko, T., & Pylypenko, A. (2022). Formation of the mechanism of management of corporate social responsibility of integrated associations of enterprises and cluster-network structures. Modelling the Development of the Economic Systems, 3, 150-157. doi: 10.31891/mdes/2022-5-21