Innovative activity of corporate-integrated structures in the system of activation of organizational resources of marketing management

Viktoriya Gonchar, Oleksandr Yakushev, Nataliia Trushkina

corporate integration; corporate integration processes; corporate management; integrated corporate structures; innovative development; innovative activity; marketing management, organizational resource, world experience, Polish practice

https://doi.org/10.63341/2786-491X-2024-1-85-103